|
|
1.
|
Adobe InDesign CS4: one-on-one / [by] Deke McClelland, David Futato
by MCCLELLAND, Deke. Publisher: Mumbai Shroff pub. 2011Availability: Items available for loan: Main Library [Call number: 005.52 MCC] (2). Items available for reference: Main Library [Call number: 005.52 MCC] (1).
|
|
|
2.
|
Advertising
by Jefkins, Frank. Edition: 4th ed.Publisher: India Pearson Education 2000Availability: Items available for loan: Main Library [Call number: 659.1 JEF] (1), Management and Commerce [Call number: 659.1 JEF] (1).
|
|
|
3.
|
Advertising
by WHITE, Roderick. Edition: 4th ed.Publisher: London McGraw- Hill 2000Availability: Items available for loan: Management and Commerce [Call number: 659.1 WHI] (1).
|
|
|
4.
|
Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch
by Belch George E | Belch, Michael, A. Edition: 6th ed.Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (1).
|
|
|
5.
|
Advertising and promotion: an integrated marketing communications perspective / [by]George E.Belch, Michael A.Belch
by Belch, George E | Belch, Michael A. Edition: 5th ed.Publisher: Boston McGraw-Hill/ Irwin 2001Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (2).
|
|
|
6.
|
Advertising and promotion: an integrated marketing communications perspective
by Belch, George E | Belch, Michel, A. Edition: 4th ed.Publisher: Boston McGraw-Hill/Irwin 1998Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (7).
|
|
|
7.
|
Advertising and promotions: an integrated brand approach
by Semenik, Richard J [et al]. Edition: 6th ed.Publisher: Andover Cengage learning 2012Availability: Items available for loan: Management and Commerce [Call number: 659.1 ADV] (1).
|
|
|
8.
|
ADVERTISING and Society: controversies and consequences
by Pardun, Carol J., ed. Publisher: West Sussex Wiley-Blackwell 2009Availability: Items available for loan: Management and Commerce [Call number: 659.1 ADV] (1).
|
|
|
9.
|
Advertising Campaign Strategy : a guide to marketing communication plans / [by] Donald E.Parente
by PARENTE, Donald E. Edition: 4th ed.Publisher: Australia South-Western 2006Availability: Items available for loan: Management and Commerce [Call number: 659.1 PAR] (1).
|
|
|
10.
|
Advertising management / Rajeev Batra,John G.Myers, David A.Aker
by BATRA, Rajeev | Myres, John, G | Aaker, David, A. Edition: 5th ed.Publisher: New Delhi Pearson education 2004Availability: Items available for loan: Management and Commerce [Call number: 659.1 BAT] (1).
|
|
|
11.
|
Advertising planning: mathematical models in advertising media planning / [by] Dennis H.Gensch
by GENSCH, Dennis H. Publisher: London Elsevier scientific pub. 1973Availability: Items available for loan: Management and Commerce [Call number: 659.1 GEN] (1).
|
|
|
12.
|
Advertising principles and problems /[by] Charles J.Dirksen, Arthur Kroeger
by DIRKSEN, Charles J | Kroeger, Arthur | Kroeger, Arthur. Publisher: London Richard D.Irwin 1973Availability: Items available for loan: Management and Commerce [Call number: 659.1 DIR] (1).
|
|
|
13.
|
Advertising that works: how to create a winning advertising program for your com /[by] Robert Fearon
by FEARON, Robert. Publisher: Chicago Probus pub. 1991Availability: Items available for loan: Management and Commerce [Call number: 659.1 FEA] (1).
|
|
|
14.
|
Advertising: its purpose principles and practice / David Shelley Nicholl
by Nicholl, David Shelley. Publisher: London Macdonald and Evans 1973Availability: No items available In transit (1).
|
|
|
15.
|
Advertising: principles and practice / [by] William Wells, John Burnett, Sandra Moriarty
by WELLS, William | Burnett, John [Author] | Moriarty, Sandra [Author]. Publisher: London Prentice-Hall international 1989Availability: Items available for loan: Management and Commerce [Call number: 659.1 WEL] (1).
|
|
|
16.
|
Advertising: principles and practice / William Wells, Sandra Moriarty, John Burnett
by Wells, William | Moriarty, Sandra | Burnett, John. Edition: 7th ed.Publisher: London Pearson Education 2006Availability: Items available for loan: Management and Commerce [Call number: 659.1 WEL] (1).
|
|
|
17.
|
Aurora Dawn Herman wouk
by Wouk, Herman. Publisher: Glasgow Fontana Books 1975Availability: Items available for loan: Engineering Library [Call number: 813.54 WOU] (1).
|
|
|
18.
|
Bottom-Up marketing / by Al Ries, Jack Trout
by RIES, Al | Trout, Jack [Author]. Publisher: New York McGraw-Hill 1989Availability: Items available for loan: Management and Commerce [Call number: 658.8 RIE] (1).
|
|
|
19.
|
Brand positioning : strategies for competitive advantage [by] Subroto Sengupta
by SENGUPTA, Subroto. Edition: 2nd ed.Publisher: New Delhi Tata McGraw Hill 2010Availability: Items available for loan: Main Library [Call number: 659.1 SEN] (1), Management and Commerce [Call number: 659.1 SEN] (1). In transit (1).
|
|
|
20.
|
Cases in advertising and communications management
by GREYSER, Stephen A. Edition: 3rd ed.Publisher: Englewood Cliffs Prentice Hall 1992Availability: Items available for loan: Management and Commerce [Call number: 659.1 GRE] (1).
|
