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1. Adobe InDesign CS4: one-on-one / [by] Deke McClelland, David Futato

by MCCLELLAND, Deke.

Publisher: Mumbai Shroff pub. 2011Availability: Items available for loan: Main Library [Call number: 005.52 MCC] (2). Items available for reference: Main Library [Call number: 005.52 MCC] (1).

2. Advertising

by Jefkins, Frank.

Edition: 4th ed.Publisher: India Pearson Education 2000Availability: Items available for loan: Main Library [Call number: 659.1 JEF] (1), Management and Commerce [Call number: 659.1 JEF] (1).

3. Advertising

by WHITE, Roderick.

Edition: 4th ed.Publisher: London McGraw- Hill 2000Availability: Items available for loan: Management and Commerce [Call number: 659.1 WHI] (1).

4. Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch

by Belch George E | Belch, Michael, A.

Edition: 6th ed.Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (1).

5. Advertising and promotion: an integrated marketing communications perspective / [by]George E.Belch, Michael A.Belch

by Belch, George E | Belch, Michael A.

Edition: 5th ed.Publisher: Boston McGraw-Hill/ Irwin 2001Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (2).

6. Advertising and promotion: an integrated marketing communications perspective

by Belch, George E | Belch, Michel, A.

Edition: 4th ed.Publisher: Boston McGraw-Hill/Irwin 1998Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (7).

7. Advertising and promotions: an integrated brand approach

by Semenik, Richard J [et al].

Edition: 6th ed.Publisher: Andover Cengage learning 2012Availability: Items available for loan: Management and Commerce [Call number: 659.1 ADV] (1).

8. ADVERTISING and Society: controversies and consequences

by Pardun, Carol J., ed.

Publisher: West Sussex Wiley-Blackwell 2009Availability: Items available for loan: Management and Commerce [Call number: 659.1 ADV] (1).

9. Advertising Campaign Strategy : a guide to marketing communication plans / [by] Donald E.Parente

by PARENTE, Donald E.

Edition: 4th ed.Publisher: Australia South-Western 2006Availability: Items available for loan: Management and Commerce [Call number: 659.1 PAR] (1).

10. Advertising management / Rajeev Batra,John G.Myers, David A.Aker

by BATRA, Rajeev | Myres, John, G | Aaker, David, A.

Edition: 5th ed.Publisher: New Delhi Pearson education 2004Availability: Items available for loan: Management and Commerce [Call number: 659.1 BAT] (1).

11. Advertising planning: mathematical models in advertising media planning / [by] Dennis H.Gensch

by GENSCH, Dennis H.

Publisher: London Elsevier scientific pub. 1973Availability: Items available for loan: Management and Commerce [Call number: 659.1 GEN] (1).

12. Advertising principles and problems /[by] Charles J.Dirksen, Arthur Kroeger

by DIRKSEN, Charles J | Kroeger, Arthur | Kroeger, Arthur.

Publisher: London Richard D.Irwin 1973Availability: Items available for loan: Management and Commerce [Call number: 659.1 DIR] (1).

13. Advertising that works: how to create a winning advertising program for your com /[by] Robert Fearon

by FEARON, Robert.

Publisher: Chicago Probus pub. 1991Availability: Items available for loan: Management and Commerce [Call number: 659.1 FEA] (1).

14. Advertising: its purpose principles and practice / David Shelley Nicholl

by Nicholl, David Shelley.

Publisher: London Macdonald and Evans 1973Availability: No items available In transit (1).

15. Advertising: principles and practice / [by] William Wells, John Burnett, Sandra Moriarty

by WELLS, William | Burnett, John [Author] | Moriarty, Sandra [Author].

Publisher: London Prentice-Hall international 1989Availability: Items available for loan: Management and Commerce [Call number: 659.1 WEL] (1).

16. Advertising: principles and practice / William Wells, Sandra Moriarty, John Burnett

by Wells, William | Moriarty, Sandra | Burnett, John.

Edition: 7th ed.Publisher: London Pearson Education 2006Availability: Items available for loan: Management and Commerce [Call number: 659.1 WEL] (1).

17. Aurora Dawn Herman wouk

by Wouk, Herman.

Publisher: Glasgow Fontana Books 1975Availability: Items available for loan: Engineering Library [Call number: 813.54 WOU] (1).

18. Bottom-Up marketing / by Al Ries, Jack Trout

by RIES, Al | Trout, Jack [Author].

Publisher: New York McGraw-Hill 1989Availability: Items available for loan: Management and Commerce [Call number: 658.8 RIE] (1).

19. Brand positioning : strategies for competitive advantage [by] Subroto Sengupta

by SENGUPTA, Subroto.

Edition: 2nd ed.Publisher: New Delhi Tata McGraw Hill 2010Availability: Items available for loan: Main Library [Call number: 659.1 SEN] (1), Management and Commerce [Call number: 659.1 SEN] (1). In transit (1).

20. Cases in advertising and communications management

by GREYSER, Stephen A.

Edition: 3rd ed.Publisher: Englewood Cliffs Prentice Hall 1992Availability: Items available for loan: Management and Commerce [Call number: 659.1 GRE] (1).

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