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Advertising and promotions: an integrated brand approach

By: Semenik, Richard J [et al].
Publisher: Andover Cengage learning 2012Edition: 6th ed.Description: xli, 710 p.ISBN: 9788131517383.Subject(s): AdvertisingDDC classification: 659.1
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Item type Current location Collection Call number Status Date due Barcode
Books in Reference (R) Books in Reference (R) Management and Commerce
Science & Technology
R 659.1 ADV (Browse shelf) Available 250638

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