Brand positioning : strategies for competitive advantage [by] Subroto Sengupta
By: SENGUPTA, Subroto.
Publisher: New Delhi Tata McGraw Hill 2010Edition: 2nd ed.Description: xiv, 297 p.ISBN: 70581592.Subject(s): AdvertisingDDC classification: 659.1| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Main Library Science & Technology | S | 659.1 SEN (Browse shelf) | Available | 186666 | |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 659.1 SEN (Browse shelf) | Available | 186667 | |
Books in Reference (R)
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Management and Commerce Science & Technology | R | 659.1 SEN (Browse shelf) | In transit from Main Library to Management and Commerce since 30/01/2024 | 182052 |
Includes appendixes and index.
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