Advertising planning: mathematical models in advertising media planning / [by] Dennis H.Gensch
By: GENSCH, Dennis H.
Publisher: London Elsevier scientific pub. 1973Description: ix, 176 p.ISBN: 444410748.Subject(s): AdvertisingDDC classification: 659.1| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
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Management and Commerce Science & Technology | S | 659.1 GEN (Browse shelf) | Available | 125067 |
Includes appendixes, references and index.
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