Advertising: principles and practice / [by] William Wells, John Burnett, Sandra Moriarty
By: WELLS, William.
Contributor(s): Burnett, John [Author]
| Moriarty, Sandra [Author].
Publisher: London Prentice-Hall international 1989Description: xxiv, 614 p.ISBN: 130152498.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Reference (R)
|
Management and Commerce Science & Technology | R | 659.1 WEL (Browse shelf) | Available | 121151 |
Includes glossary and index.
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