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Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch
by Belch George E | Belch, Michael, A. Edition: 6th ed.Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (1).
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2.
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Advertising and promotion: an integrated marketing communications perspective / [by]George E.Belch, Michael A.Belch
by Belch, George E | Belch, Michael A. Edition: 5th ed.Publisher: Boston McGraw-Hill/ Irwin 2001Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (2).
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3.
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Basic marketing: a global managerial approach / [by]E.Jerome McCarthy, William D. Perreault., Jr.
by McCARTHY, Jerome | Perreault, D.William. Edition: 11th ed.Publisher: Homewood Irwin 1993Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).
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Basic marketing: a global managerial approach / [by] William D. Perreault, Jr., E.Jerome McCarthy
by PERREAULT, D.William., Jr | McCarthy, Jerome E. Edition: 12th ed.Publisher: Boston McGraw-Hill 1996Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (1).
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Cases in European marketing management / [by] John A.Quelch, Kamran Kashani, Sandra Vandermerwe
by QUELCH, John A | Kashani, Kamran | Vandermerwe, Sandra. Publisher: Illinois Irwin 1994Availability: Items available for loan: Management and Commerce [Call number: 658.80094 QUE] (2).
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Consumer behavior and marketing strategy
by PETER, J Paul. Edition: 7th ed.Publisher: Boston McGraw-Hill 2005Availability: Items available for loan: Management and Commerce [Call number: 658.8342 PET] (1).
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Consumer behavior and marketing strategy / [by] J. Paul Peter
by PETER, J Paul. Edition: 4th ed.Publisher: Boston McGraw-Hill 1996Availability: Items available for loan: Management and Commerce [Call number: 658.8342 PET] (1).
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Consumers / [by] Eric Arnold, Linda Price, George Zinkham
by ARNOLD, Eric | Price, Linda | Zinkham, George. Publisher: Boston McGraw - Hill 2002Availability: Items available for loan: Main Library [Call number: 658.8342 ARN] (1), Management and Commerce [Call number: 658.8342 ARN] (2).
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Contemporary advertising / [by] Courtland L.Bovee, William F.Arens
by Bovee, Courtland L | Arens, William F. Edition: 4th ed.Publisher: Boston Irwin 1992Availability: Items available for loan: Management and Commerce [Call number: 659.1 BOV] (1).
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10.
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Essentials of marketing /[by] E.Jerome McCarthy
by MACCARTHY, E.Jerome. Publisher: Homewood Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).
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Essentials of marketing
by MACCARTHY, E.Jerome. Edition: 4th ed.Publisher: Homewood Irwin 1988Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).
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12.
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Essentials of marketing
by MACCARTHY, E.Jerome. Edition: 5th ed.Publisher: Homewood Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (3).
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Essentials of marketing research / [by] William R.Dillon, Thomas J.Madden, Neil H.Firtle
by DILLON, William R | Madden, Thomas, j | Firtle, Neil, H. Publisher: Boston Irwin 1993Availability: Items available for loan: Main Library [Call number: 658.83 DIL] (1), Management and Commerce [Call number: 658.83 DIL] (2).
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International marketing
by CATEORA, Philip R. Edition: 12th ed.Publisher: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: Management and Commerce [Call number: 658.84 CAT] (1). Items available for reference: Management and Commerce [Call number: 658.84 CAT] (1).
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International marketing
by CATEORA, Philip R. Edition: 9th ed.Publisher: Chicago Richard D.Irwin 1996Availability: Items available for loan: Management and Commerce [Call number: 658.84 CAT] (1).
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16.
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Internet marketing: reading and online resources
by RICHARDSON, Paul. Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Management and Commerce [Call number: 658.84 RIC] (2).
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17.
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MARKETING / [by] Eric N.Berkowitz...[et.al.]
by Berkowitz, Eric N. Edition: 5th ed.Publisher: Boston Irwin/McGraw-Hill 1997Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAR] (2).
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MARKETING
by Kerin, Roger A. [et al.]. Edition: 8th ed.,InternationlPublisher: Boston McGraw-Hill/ Irwin 2006Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAR] (1).
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Marketing management: a strategic approach with a global orientation / [by] Harper W.Boyd., Jr.,Orville C.Walker., Jr., Jean Claude Larreche
by BOYD, Haper.W., Jr | Walker, Orville.C., Jr | Larreche, Jean Claude. Edition: 2nd ed.Publisher: Chicago Irwin 1995Availability: No items available Checked out (1).
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Marketing: principles and perspectives / [by]William O. Bearden, Thomas N. Ingram, Raymond W. Laforge
by BEARDEN, William O | Ingram, Thomas N | Laforge, Raymond W. Publisher: Chicago Irwin 1995Availability: Items available for loan: Management and Commerce [Call number: 658.8 BEA] (1).
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