Essentials of marketing /[by] E.Jerome McCarthy
By: MACCARTHY, E.Jerome.
Series: Irwin series in marketing. Publisher: Homewood Irwin 1991Description: xvii, 540 p.-.ISBN: 256026483.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 MAC (Browse shelf) | Available | 100663 |
Includes glossary and index
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