Consumer behavior and marketing strategy / [by] J. Paul Peter
By: PETER, J Paul.
Series: Irwin series in marketing. Publisher: Boston McGraw-Hill 1996Edition: 4th ed.Description: xxv, 738 p.-.ISBN: 256139040.Subject(s): Consumer behavior | Marketing
DDC classification: 658.8342
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8342 PET (Browse shelf) | Available | 142003 |
Includes glossary and index.
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