Basic marketing: a global managerial approach / [by] William D. Perreault, Jr., E.Jerome McCarthy
By: PERREAULT, D.William., Jr | McCarthy, Jerome E.
Series: Irwin series in marketing. Publisher: Boston McGraw-Hill 1996Edition: 12th ed.Description: xxiii, 833 p.-.ISBN: 256139903.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 PER (Browse shelf) | Available | 141421 |
Index: p. I1- I 22; Glossary: p. G1-G13.
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