Basic marketing: a global managerial approach / [by]E.Jerome McCarthy, William D. Perreault., Jr.
By: McCARTHY, Jerome | Perreault, D.William.
Series: Irwin series in marketing. Publisher: Homewood Irwin 1993Edition: 11th ed.Description: xxii, 763 p.-.ISBN: 025610509X.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 MAC (Browse shelf) | Checked out | 18/12/2024 | 133807 |
Index: p. I 1 I 15; Glossary: p. G 1-G 14.
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