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Basic marketing: a global managerial approach / [by]E.Jerome McCarthy, William D. Perreault., Jr.

By: McCARTHY, Jerome | Perreault, D.William.
Series: Irwin series in marketing. Publisher: Homewood Irwin 1993Edition: 11th ed.Description: xxii, 763 p.-.ISBN: 025610509X.Subject(s): Marketing managementDDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode
Books in Stacks (S) Books in Stacks (S) Management and Commerce
Science & Technology
S 658.8 MAC (Browse shelf) Available 133807

Index: p. I 1 I 15; Glossary: p. G 1-G 14.

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