Marketing: principles and perspectives / [by]William O. Bearden, Thomas N. Ingram, Raymond W. Laforge
By: BEARDEN, William O | Ingram, Thomas N | Laforge, Raymond W.
Series: Irwin series in marketing. Publisher: Chicago Irwin 1995Description: xlviii, 631 p.ISBN: 025611319X.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 BEA (Browse shelf) | Available | 134345 |
Includes appendixes, glossary & index.
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