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A MSCIM study text: customer communications in marketing certificate paper 2 / Edition: 2nd ed.Publisher: London 2000Availability: Items available for reference: Management and Commerce [Call number: 658.8 CHA] (1).
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Advertising and Promotion : an integrated marketing communication perspective / [by] George E.Belch, Michael A.Belch, Keyoor Purani
by Belch George E | Belch, Michael, A | Purani, Keyoor. Edition: 7th ed.Publisher: New Delhi Tata McGraw-Hill 2010Availability: Items available for loan: Management and Commerce [Call number: 658.82 BEL] (1).
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Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch
by Belch George E | Belch, Michael, A. Edition: 6th ed.Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (1).
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4.
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Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani
by BELCH, George E | Belch, Michel, A | Purani, Keyoor | Belch, Michael A | Purani, Keyoor. Edition: 7th ed.Publisher: New Delhi Tata McGraw-Hill 2007Availability: Items available for loan: Main Library [Call number: 658.82 BEL] (1), Management and Commerce [Call number: 658.82 BEL] (1).
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Advertising and promotion: an integrated marketing communications perspective / [by]George E.Belch, Michael A.Belch
by Belch, George E | Belch, Michael A. Edition: 5th ed.Publisher: Boston McGraw-Hill/ Irwin 2001Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (2).
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6.
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Advertising and promotion: an integrated marketing communications perspective
by Belch, George E | Belch, Michel, A. Edition: 4th ed.Publisher: Boston McGraw-Hill/Irwin 1998Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (7).
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Advertising Campaign Strategy : a guide to marketing communication plans / [by] Donald E.Parente
by PARENTE, Donald E. Edition: 4th ed.Publisher: Australia South-Western 2006Availability: Items available for loan: Management and Commerce [Call number: 659.1 PAR] (1).
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CIM study text: integrated marketing communications diploma paper 9 / Edition: 2nd ed.Publisher: London BPP Pub. 2000Availability: Items available for reference: Management and Commerce [Call number: 658.8 CHA] (3).
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Integrated marketing communication: the holistic approach
by YESHIN, Tony. Publisher: Oxford Butterworth Heinemann 2003Availability: Items available for loan: Management and Commerce [Call number: 658.802 YES] (1).
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Integrated marketing communications
by SCHULTZ, Don E. Publisher: Lincolnwood NTC Pub. 1993Availability: Items available for loan: Management and Commerce [Call number: 658.8 SCH] (2).
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Integrated marketing communications 1999-2000 / Tony Yeshin
by Chartered Indtitute of Marketing | Yeshin, Tony. Publisher: New Delhi Viva Books 1999Availability: Items available for loan: Management and Commerce [Call number: 658 CHA] (1). Items available for reference: Management and Commerce [Call number: 658 CHA] (1).
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12.
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International marketing communications
by Roth, Robert F. Publisher: Chicago Crain Books 1982Availability: Items available for loan: Management and Commerce [Call number: 658.848 ROT] (1).
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Marketing communication: principles and practice
by Varey, Richard J. Edition: 15th ed.Publisher: London Routledge 2002Availability: Items available for loan: Management and Commerce [Call number: 658.802 VAR] (3).
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14.
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Marketing communications: an integrated approach / [by]P.R. Smith, Jonathan Taylor
by SMITH, P.R | Taylor, Jonathan. Edition: 3rd ed.Publisher: New Delhi Kogan page 2003Availability: Items available for loan: Management and Commerce [Call number: 658.802 SMI] (1).
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Marketing communications: integrating offline and online with social media
by Smith, P.R. Edition: 5th ed.Publisher: London Kogan Page 2011Availability: Items available for loan: Main Library [Call number: 658.8 SMI] (1). Checked out (1).
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16.
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Marketing communications: interactivity, communities and content
by Fill, Chris. Edition: 5th ed.Publisher: Harlow Prentice Hall 2009Availability: Items available for loan: Main Library [Call number: 658.8 FIL] (1), Management and Commerce [Call number: 658.8 FIL] (1).
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Promotional feats: the role of planned events in the marketing communications mix
by Soares, Eric J. Publisher: New York Quorum Books 1991Availability: Items available for loan: Management and Commerce [Call number: 658.82 SOA] (1).
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18.
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Promotional strategy: managing the marketing communications process / [by] James F.Engel, Martin R.Warshaw, Thomas C.Kinnear
by Engel, James F | Warshaw, Martin, R [Author] | Kinnear, Thomas, C [Author]. Edition: 7th ed.Publisher: Boston Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.82 ENG] (1).
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19.
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Promotional strategy: managing the marketing communications process
by ENGEL, James F. Edition: 8th ed.Publisher: Boston McGraw-Hill 1994Availability: Items available for loan: Management and Commerce [Call number: 658.8 ENG] (2).
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20.
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Successful marketing communications: a practical guide to planning and implement
by ACE, Cathy. Publisher: Oxford ButterWorth- Heinemann 2001Availability: Items available for loan: Management and Commerce [Call number: 658.8 ACE] (2).
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