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Integrated marketing communication: the holistic approach

By: YESHIN, Tony.
Publisher: Oxford Butterworth Heinemann 2003Description: xi, 354 p.ISBN: 750619236.Subject(s): MarketingDDC classification: 658.802
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Item type Current location Collection Call number Status Date due Barcode
Books in Reference (R) Books in Reference (R) Management and Commerce
Science & Technology
R 658.802 YES (Browse shelf) Available 169366

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