Advertising and Promotion : an integrated marketing communication perspective / [by] George E.Belch, Michael A.Belch, Keyoor Purani
By: Belch George E | Belch, Michael, A | Purani, Keyoor.
Publisher: New Delhi Tata McGraw-Hill 2010Edition: 7th ed.Description: xxxiii, 1075 p.ISBN: 70144966.Subject(s): Sales promotionDDC classification: 658.82| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Reference (R)
|
Management and Commerce Science & Technology | R | 658.82 BEL (Browse shelf) | Available | 181549 |
Includes Index.
There are no comments for this item.