Promotional feats: the role of planned events in the marketing communications mix
By: Soares, Eric J.
Publisher: New York Quorum Books 1991Description: x, 226 p.ISBN: 899305156.Subject(s): Sales promotionDDC classification: 658.82| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.82 SOA (Browse shelf) | Available | 220672 |
Include Index, References
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