Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani
By: BELCH, George E | Belch, Michel, A | Purani, Keyoor.
Contributor(s): Belch, Michael A
| Purani, Keyoor.
Publisher: New Delhi Tata McGraw-Hill 2007Edition: 7th ed.Description: xxxiii, 1075 p.ISBN: 70144966.Subject(s): Sales promotionDDC classification: 658.82
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
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Main Library Science & Technology | S | 658.82 BEL (Browse shelf) | Available | 186660 | |
Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.82 BEL (Browse shelf) | Available | 186661 |
Includes glossary and index.
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