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A MSCIM study text: customer communications in marketing certificate paper 2 / Edition: 2nd ed.Publisher: London 2000Availability: Items available for reference: Management and Commerce [Call number: 658.8 CHA] (1).
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2.
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Advertising and Promotion : an integrated marketing communication perspective / [by] George E.Belch, Michael A.Belch, Keyoor Purani
by Belch George E | Belch, Michael, A | Purani, Keyoor. Edition: 7th ed.Publisher: New Delhi Tata McGraw-Hill 2010Availability: Items available for loan: Management and Commerce [Call number: 658.82 BEL] (1).
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3.
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Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch
by Belch George E | Belch, Michael, A. Edition: 6th ed.Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (1).
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4.
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Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani
by BELCH, George E | Belch, Michel, A | Purani, Keyoor | Belch, Michael A | Purani, Keyoor. Edition: 7th ed.Publisher: New Delhi Tata McGraw-Hill 2007Availability: Items available for loan: Main Library [Call number: 658.82 BEL] (1), Management and Commerce [Call number: 658.82 BEL] (1).
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5.
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Advertising and promotion: an integrated marketing communications perspective / [by]George E.Belch, Michael A.Belch
by Belch, George E | Belch, Michael A. Edition: 5th ed.Publisher: Boston McGraw-Hill/ Irwin 2001Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (2).
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6.
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Advertising and promotion: an integrated marketing communications perspective
by Belch, George E | Belch, Michel, A. Edition: 4th ed.Publisher: Boston McGraw-Hill/Irwin 1998Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (7).
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7.
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Advertising Campaign Strategy : a guide to marketing communication plans / [by] Donald E.Parente
by PARENTE, Donald E. Edition: 4th ed.Publisher: Australia South-Western 2006Availability: Items available for loan: Management and Commerce [Call number: 659.1 PAR] (1).
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8.
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Agricultural forward contracts as pre-harvest commodity marketing: problems and prospects / Nalaka Wijesooriya; Jayamini Champika
by Wijesooriya., N | Champika, Jayamini. Publisher: Colombo Hector Kobbekaduwa Agrarian Research and Training Institute 2015Availability: Items available for loan: Agriculture Library [Call number: 630 WIJ] (1).
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9.
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Business marketing: connecting strategy, relationship, and learning
by DWYER, F.Robert. Edition: 3rd ed.Publisher: Boston McGrow-Hill 2006Availability: Items available for loan: Management and Commerce [Call number: 658.8 DWY] (1).
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10.
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Case studies in marketing: the Indian context
by SRINIVASAN, R. Edition: 3rd ed.Publisher: New Delhi Prentice-Hall 2005Availability: Items available for loan: Management and Commerce [Call number: 658.8 SRI] (3).
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11.
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Cases in marketing of services: an international collection
by MEIDAN, Arthur. Publisher: Wokingham Addison-Wesley 1993Availability: No items available Checked out (1).
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12.
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CIM study text: integrated marketing communications diploma paper 9 / Edition: 2nd ed.Publisher: London BPP Pub. 2000Availability: Items available for reference: Management and Commerce [Call number: 658.8 CHA] (3).
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13.
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CIM study text: strategic marketing management/ planning and control diploma paper 11 / Edition: 2nd ed.Publisher: London BPP Pub. 2000Availability: Items available for reference: Management and Commerce [Call number: 658.8 CHA] (1).
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14.
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Competitive Marketing Strategy
by Czepiel, John A. Publisher: New Jersey Prentice hall 1992Availability: Items available for loan: Management and Commerce [Call number: 658.8 CZE] (2).
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15.
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Competitive Marketing Strategy: Developing maintaining and defending competitive
by Brown Linden. Publisher: Melbourne Macarthur Press 1990Availability: Items available for loan: Management and Commerce [Call number: 658.802 BRN] (1).
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16.
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Concurrent marketing: integrating product, sales and service
by Cespedes, Frank V. Publisher: Boston Harvard Business School Press 1995Availability: Items available for loan: Management and Commerce [Call number: 658.8 CES] (1).
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17.
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Consumer behavior and marketing action
by ASSAEL, Henry. Edition: 4th ed.Publisher: Boston PWS-KENT pub. 1992Availability: Items available for loan: Management and Commerce [Call number: 658.8342 ASS] (1).
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18.
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Consumer behavior and marketing action [by] Henry Assael
by ASSAEL, Henry. Edition: 6th ed.Publisher: Andover Cengage Learning 2011Availability: Items available for loan: Management and Commerce [Call number: 658.8342 ASS] (1).
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19.
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Consumer behavior and marketing strategy
by PETER, J Paul. Edition: 7th ed.Publisher: Boston McGraw-Hill 2005Availability: Items available for loan: Management and Commerce [Call number: 658.8342 PET] (1).
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20.
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Consumer behavior and marketing strategy / [by] J. Paul Peter
by PETER, J Paul. Edition: 4th ed.Publisher: Boston McGraw-Hill 1996Availability: Items available for loan: Management and Commerce [Call number: 658.8342 PET] (1).
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