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1. Advertising and Promotion : an integrated marketing communication perspective / [by] George E.Belch, Michael A.Belch, Keyoor Purani

by Belch George E | Belch, Michael, A | Purani, Keyoor.

Edition: 7th ed.Publisher: New Delhi Tata McGraw-Hill 2010Availability: Items available for loan: Management and Commerce [Call number: 658.82 BEL] (1).

2. Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch

by Belch George E | Belch, Michael, A.

Edition: 6th ed.Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (1).

3. Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani

by BELCH, George E | Belch, Michel, A | Purani, Keyoor | Belch, Michael A | Purani, Keyoor.

Edition: 7th ed.Publisher: New Delhi Tata McGraw-Hill 2007Availability: Items available for loan: Main Library [Call number: 658.82 BEL] (1), Management and Commerce [Call number: 658.82 BEL] (1).

4. Guerrilla marketing goes green: Winning Strategies to Improve You Profits and your Planetd

by LEVINSON, Jay Conrad | Horowitz, Shel.

Publisher: New Jersey John Wiley 2010Availability: Items available for loan: Main Library [Call number: 658.82 LEV] (1), Management and Commerce [Call number: 658.82 LEV] (2).

5. Promotional feats: the role of planned events in the marketing communications mix

by Soares, Eric J.

Publisher: New York Quorum Books 1991Availability: Items available for loan: Management and Commerce [Call number: 658.82 SOA] (1).

6. Promotional marketing: ideas & techniques for success in sales promotion

by Robinson, William A.

Publisher: Illinois NTC Business Books 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 ROB] (1).

7. The ultimate marketing plan

by Kennedy, Dan S.

Edition: 4th ed.Publisher: Massachusetts Adams Business 2011Availability: Items available for loan: Management and Commerce [Call number: 658.8 KEN] (2).

8. A Study on marketing practices and problems of select small scale industries in

by Vanitha,R.

Edition: Barathiar UniversityPublisher: Tamilnadu Availability: Items available for reference: Management and Commerce [Call number: 658.82 VAN] (1).

9. Marketing of cotton in Perambalur district

by Sellam, V.

Edition: Bharathidasan universityPublisher: Perambalur Availability: Items available for reference: Management and Commerce [Call number: 658.82 SEL] (1).

10. A study on promotional strategic transformation of fast moving consumer goods in Chennai city Thesis submitted in partial fulfillment for the Degree of Doctor of Philosophy

by Victoria, Alexander C.V.

Publisher: Chennai Bharath University 2014Availability: Items available for reference: Management and Commerce [Call number: 658.82 VIC] (1).

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