Marketing: the core / Roger A.Kerin, Steven W.Hartley, William Rudelius
By: Kerin, Roger A | Hartley, Steven W | Rudelius, William.
Publisher: New York McGraw-Hill/ Irwin 2011Edition: 5th ed.Description: xlvii, 507 p.ISBN: 9780078028922.Subject(s): MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Reference (R) | Management and Commerce Science & Technology | R | 658.8 KER (Browse shelf) | Available | 253233 | |
Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 KER (Browse shelf) | Available | 253234 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser
658.8 JOB Principles and practice of marketing | 658.8 KAP Basics of Distribution Management : a logistical approach / | 658.8 KEN The ultimate marketing plan | 658.8 KER Marketing: the core | 658.8 KER Marketing: the core | 658.8 KIN விற்பனை தந்திரங்கள்: உங்களை நம்பர் 1 சேல்ஸ்மேனாக மாற்றப்போகும் மேஜிக் புக் | 658.8 KOT Marketing for hospitality and tourism |
Includes glossary and index.
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