Kerin, Roger A. Hartley, Steven W. Rudelius, William
Marketing: the core / Roger A.Kerin, Steven W.Hartley, William Rudelius - 5th ed. - New York McGraw-Hill/ Irwin 2011 - xlvii, 507 p.
Includes glossary and index.
9780078028922
Marketing
658.8 / KER
Marketing: the core / Roger A.Kerin, Steven W.Hartley, William Rudelius - 5th ed. - New York McGraw-Hill/ Irwin 2011 - xlvii, 507 p.
Includes glossary and index.
9780078028922
Marketing
658.8 / KER