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Marketing: the core (Record no. 26019)

000 -LEADER
fixed length control field	00602nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230327093750.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780078028922
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	KER
DDC Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kerin, Roger A.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Hartley, Steven W.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Rudelius, William
245 ## - TITLE STATEMENT
Title	Marketing: the core
Statement of responsibility, etc.	/ Roger A.Kerin, Steven W.Hartley, William Rudelius
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	McGraw-Hill/ Irwin
Date of publication, distribution, etc.	2011
300 ## - PHYSICAL DESCRIPTION
Extent	xlvii, 507 p.
500 ## - GENERAL NOTE
General note	Includes glossary and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Reference (R)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Total Checkouts	Full call number	Accession Number	Date last seen	Date last checked out	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-08-09	Not Known	0.00	4	658.8 KER	253233	2023-05-03	2023-02-14	Books in Reference (R)
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Not Known	0.00	2	658.8 KER	253234	2024-01-10	2023-06-13	Books in Stacks (S)

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