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1. Consumer behavior

by Wells, W.D.

Publisher: New York John Wiley 1996Availability: Items available for loan: Management and Commerce [Call number: 658.8 WEL] (1).

2. Consumer behavior

by WILKIE, William L.

Publisher: New York John Wiley 1990Availability: Items available for loan: Management and Commerce [Call number: 658.834 WIL] (1).

3. Consumer behavior and marketing action

by ASSAEL, Henry.

Edition: 4th ed.Publisher: Boston PWS-KENT pub. 1992Availability: Items available for loan: Management and Commerce [Call number: 658.8342 ASS] (1).

4. Consumer behavior and marketing action [by] Henry Assael

by ASSAEL, Henry.

Edition: 6th ed.Publisher: Andover Cengage Learning 2011Availability: Items available for loan: Management and Commerce [Call number: 658.8342 ASS] (1).

5. CONSUMER behaviour: a European perspective

by Solomon, Michael., [et al.].

Edition: 5th ed.Publisher: Harlow Pearson 2014Availability: Items available for loan: Management and Commerce [Call number: 658.8342 CON] (1).

6. Rural marketing : targeting the non-urban consumer [by] Sanal Kumar Velayudhan

by VELAYUDHAN, Sanal Kumar.

Edition: 2nd ed.Publisher: Los Angeles Response 2007Availability: Items available for loan: Management and Commerce [Call number: 658.8 VEL] (1).

7. A Study on consumer preference for UPS in Trichy District

by Palanikumar,V.

Edition: Barathidasan UniversityPublisher: Tiruchirapalli Availability: Items available for reference: Management and Commerce [Call number: 658.8342 PAL] (1).

8. A Study on the mind of Nouveau shoppers of Pandora's box in Indian shopping Mall

by Kavitha, R.

Edition: Bharathiar UniversityPublisher: Coimbatore Availability: Items available for reference: Management and Commerce [Call number: 658.8324 KAV] (1).

9. Buying behaviour in passenger cars -a study with special reference to Padukkotta

by Buvaneswari,B.

Edition: Bharathidasan UniversityPublisher: Pudukkottai Availability: Items available for reference: Management and Commerce [Call number: 658.8342 BUV] (1).

10. Consumer behaviour

by BEDNALL, Schiffman.

Publisher: Sydney Prentice Hall 1997Availability: Items available for loan: Management and Commerce [Call number: 658.8342 BED] (1).

11. Consumer behaviour II- MKT 2100: guide

by Groves, R.

Publisher: [S.l] Cowan Univiersity 0Availability: Items available for loan: Management and Commerce [Call number: 658.8342 GRO] (1).

12. Consumer behaviour in personal computer market in South Tamilnadu

by Bruce, M Maria Jain.

Edition: Anna UniversityPublisher: Chennai Availability: Items available for reference: Management and Commerce [Call number: 658.8342 BRU] (1).

13. Factors affecting the purchasing behaviour of Khadi textile consumers in Thrissu

by Nair,Salini B.

Edition: Barathiar UniversityPublisher: Tamilnadu Availability: Items available for reference: Management and Commerce [Call number: 658.8342 NAI] (1).

14. Green consumer behaviour-an empirical study with respect to select eco-friendly

by Padmavathi,D.

Edition: Bharathidasan UniversityPublisher: Coimbatore Availability: Items available for reference: Management and Commerce [Call number: 658.8342 PAD] (1).

15. Private label brand apparels- a study on consumer awareness, purchase behaviour

by Rekha,G.

Edition: Barathiar UniversityPublisher: Tamilnadu Availability: Items available for reference: Management and Commerce [Call number: 658.8342 REK] (1).

16. Consumer behaviour in India:an econometric study

by Mahajan, B M.

Publisher: New Delhi Concept pub. 1980Availability: Items available for loan: Management and Commerce [Call number: 658.8342 MAH] (1).

17. A study on consumer's behaviour and satisfaction towards online shopping services with special reference to coimbatore city: Thesis submitted to the Bharathiyar University for the award of the degree of Doctor of Philosophy in Commerce

by Vanitha, K.

Publisher: Tamil Nadu Bharathiar University 2019Availability: Items available for reference: Management and Commerce [Call number: 658.8343 VAN] (1).

18. Identifying the green consumers and analysing their perception, attitude and behaviour towards eco-friendly products-a segmentation study with special reference to chennai metro: Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Commerce

by Bapna M. Sheetal.

Publisher: Tamil Nadu Bharathiar University 2018Availability: Items available for reference: Management and Commerce [Call number: 658.8342 BAP] (1).

19. A study on consumer's buying behaviour towards ready-mix food products in Erode district, TamilNadu Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Commerce

by Shanthi, P.

Publisher: TamilNadu Terf's Academy College of Arts and Science 2018Availability: Items available for reference: Management and Commerce [Call number: 658.834 SHA] (1).

20. A study on consumer behaviour towards select household durable products in Namakkal district Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Commerce

by Geetharani, S.

Publisher: TamilNadu Dr. SNS Rajalakshmi College of Arts and Science 2019Availability: Items available for reference: Management and Commerce [Call number: 658.8344 GEE] (1).

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