Identifying the green consumers and analysing their perception, attitude and behaviour towards eco-friendly products-a segmentation study with special reference to chennai metro: Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Commerce
By: Bapna M. Sheetal
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Publisher: Tamil Nadu Bharathiar University 2018Description: 231 p.Subject(s): Consumer behaviour | Green productsDDC classification: 658.8342 BAP
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books - Use in Library (PR)
|
Management and Commerce Science & Technology | PR | 658.8342 BAP (Browse shelf) | Not for loan | 274984 |
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