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Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity

by AAKER, David A.

Publisher: New York Free press 2004Availability: Items available for loan: Management and Commerce [Call number: 658.827 AAK] (1).

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2.
The new strategic brand management: creating and sustaining brand equity long term

by KAPFERER, Jean- Noel.

Publisher: London Kogan page 2004Availability: Items available for loan: Management and Commerce [Call number: 658.827 KAP] (1).

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3.
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Impact of product placement in Indian movies on consumer buying behaviour-a study with reference to Chennai Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Management

by Denesh Kumar, S.

Publisher: TamilNadu Bharathiar University 2018Availability: Items available for reference: Management and Commerce [Call number: 658.827 DIN] (1).

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4.
Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane [et al].

Edition: 5th ed.Publisher: Chennai Pearson 2020Availability: Items available for loan: Management and Commerce [Call number: 658.827 STR] (1).

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5.
Greener products : the making and marketing of sustainable brands

by Lannuzzi, Al.

Edition: 2nd ed.Publisher: Boca raton CRC press 2017Availability: Items available for loan: Management and Commerce [Call number: 658.827 LAN] (1).

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