The new strategic brand management: creating and sustaining brand equity long term
By: KAPFERER, Jean- Noel.
Publisher: London Kogan page 2004Description: xiv, 497 p.ISBN: 8175542918.Subject(s): Brand name productsDDC classification: 658.827| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.827 KAP (Browse shelf) | Available | 156775 |
Include Index, Bibliography
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