Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity
By: AAKER, David A.
Publisher: New York Free press 2004Description: xviii, 348 p.ISBN: 743249380.Subject(s): Brand name productsDDC classification: 658.827| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.827 AAK (Browse shelf) | Available | 156687 |
Include Index,Notes
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