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Basic marketing: a global managerial approach / [by]E.Jerome McCarthy, William D. Perreault., Jr.

by McCARTHY, Jerome | Perreault, D.William.

Edition: 11th ed.Publisher: Homewood Irwin 1993Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

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Basic marketing: a global managerial approach / [by] William D. Perreault, Jr., E.Jerome McCarthy

by PERREAULT, D.William., Jr | McCarthy, Jerome E.

Edition: 12th ed.Publisher: Boston McGraw-Hill 1996Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (1).

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