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1. Basic marketing: a global managerial approach / [by]E.Jerome McCarthy, William D. Perreault., Jr.

by McCARTHY, Jerome | Perreault, D.William.

Edition: 11th ed.Publisher: Homewood Irwin 1993Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

2. Essentials of marketing /[by] E.Jerome McCarthy

by MACCARTHY, E.Jerome.

Publisher: Homewood Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

3. Essentials of marketing

by MACCARTHY, E.Jerome.

Edition: 4th ed.Publisher: Homewood Irwin 1988Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

4. Essentials of marketing

by MACCARTHY, E.Jerome.

Edition: 5th ed.Publisher: Homewood Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (3).

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