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Advertising: principles and practice / [by] William Wells, John Burnett, Sandra Moriarty

by WELLS, William | Burnett, John [Author] | Moriarty, Sandra [Author].

Publisher: London Prentice-Hall international 1989Availability: Items available for loan: Management and Commerce [Call number: 659.1 WEL] (1).

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Advertising: principles and practice / William Wells, Sandra Moriarty, John Burnett

by Wells, William | Moriarty, Sandra | Burnett, John.

Edition: 7th ed.Publisher: London Pearson Education 2006Availability: Items available for loan: Management and Commerce [Call number: 659.1 WEL] (1).

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