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1. Business to business direct marketing

by Bly, Robert W.

Publisher: Illinois NTC Business Books 1992Availability: Items available for loan: Management and Commerce [Call number: 658.8 BLY] (1).

2. Classic failures in product marketing: marketing principles violations and how t

by Hendon, Donald W.

Publisher: Chicago NTC Business Books 1992Availability: Items available for loan: Management and Commerce [Call number: 658.8 HEN] (1).

3. Creative strategy in direct marketing / Susan K. Jones

by Jones, Susan K.

Publisher: Illinois NTC Business Books 1991Availability: Items available for loan: Management and Commerce [Call number: 658.84 JON] (1).

4. Dagmar: defining advertising goals for measured advertising results

by Dutka, Solomon.

Edition: 2nd ed.Publisher: Lincolnwood NTC Business Books 1995Availability: Items available for loan: Management and Commerce [Call number: 659.1 DUT] (1).

5. Honomichl on marketing research

by Honomichl, Jack J.

Publisher: Lincolwood NTC Business Books 1986Availability: Items available for loan: Management and Commerce [Call number: 658.83 HON] (1).

6. Korean etiquette & ethics in business

by MENTE, Boye De.

Publisher: Chicago NTC Business Books 1988Availability: Items available for loan: Main Library [Call number: 174.4 DEM] (1).

7. Promotional marketing: ideas & techniques for success in sales promotion

by Robinson, William A.

Publisher: Illinois NTC Business Books 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 ROB] (1).

8. Strategic advertising campaigns

by Schultz, Don E.

Edition: 4th ed.Publisher: Lincolnwood NTC Business Books 1995Availability: Items available for loan: Management and Commerce [Call number: 658.4 SCH] (2).

9. Strategic advertising campaigns

by SCHULTZ, Don E.

Edition: 3rd ed.Publisher: Lincolnwood NTC Business Books 1990Availability: Items available for loan: Management and Commerce [Call number: 658.4 SCH] (1).

10. Strategic brand communication campaigns / [by] Don E.Schultz, Beth E.Barnes

by SCHULTZ, Don E | Barnes, Beth E.

Edition: 5th ed.Publisher: Lincolnwood Ntc business books 2001Availability: Items available for loan: Main Library [Call number: 378 SCH] (1).

11. New product development: what really works

by GRUENWALD, George.

Publisher: Lincolnwood NTC Business Books 1985Availability: Items available for loan: Management and Commerce [Call number: 658.57515 GRU] (1).

12. Readings & Cases in Direct Marketing

by BROWN, Herbert E.

Publisher: Illinois NTC Business books 1989Availability: Items available for loan: Management and Commerce [Call number: 658.84 BRO] (1).

13. Successful direct marketing methods

by STONE, Bob.

Edition: 4th ed.Publisher: Illinois NTC Business Books 1989Availability: Items available for loan: Management and Commerce [Call number: 658.8 STO] (1).

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