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Dagmar: defining advertising goals for measured advertising results

By: Dutka, Solomon.
Publisher: Lincolnwood NTC Business Books 1995Edition: 2nd ed.Description: xii, 129 p.ISBN: 844234222.Subject(s): AdvertisingDDC classification: 659.1
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Item type Current location Collection Call number Status Date due Barcode
Books in Stacks (S) Books in Stacks (S) Management and Commerce
Science & Technology
S 659.1 DUT (Browse shelf) Available 235190

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