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21.
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Cases in advertising and promotion management
by QUELCH, John A. Edition: 2nd ed.Publisher: Plano Business 1987Availability: Items available for loan: Management and Commerce [Call number: 659.1 QUE] (1).
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22.
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Contemporary advertising / [by] William F.Arens
by Arens, William F. Edition: 10th ed.Publisher: New Delhi Tata McGraw-Hill 2008Availability: Items available for loan: Management and Commerce [Call number: 659.1 ARE] (1).
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23.
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Contemporary advertising / [by] Courtland L.Bovee, William F.Arens
by Bovee, Courtland L | Arens, William F. Edition: 4th ed.Publisher: Boston Irwin 1992Availability: Items available for loan: Management and Commerce [Call number: 659.1 BOV] (1).
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24.
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Creative advertising
by Drewniany, Bonnie L. Publisher: Australia Cengage Learning 2008Availability: Items available for loan: Management and Commerce [Call number: 659.1 DRE] (1).
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25.
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Dagmar: defining advertising goals for measured advertising results
by Dutka, Solomon. Edition: 2nd ed.Publisher: Lincolnwood NTC Business Books 1995Availability: Items available for loan: Management and Commerce [Call number: 659.1 DUT] (1).
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26.
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Effective public relations: a practical approach / [by]Merry Shelburne
by SHELBURNE, Merry. Edition: 2nd ed.Publisher: New Delhi Biztantra 2003Availability: Items available for loan: Management and Commerce [Call number: 659.2 SHE] (1).
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27.
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EXCELLENCE in advertising: the IPA guide to best practice / edited by Leslie Butterfield
by Butterfield, Leslie [Editor]. Publisher: Oxford Butterworth-Heinemann 1997Availability: Items available for loan: Main Library [Call number: 659.1 EXC] (1), Management and Commerce [Call number: 659.1 EXC] (2).
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28.
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From those wonderful folks who gave you pearl harbor : front-line dispatches from the advertising war / by Jerry Della Femina; edite by Charles Sopkin
by Femina, Jerry Della | Sopkin, Charles [Editor]. Publisher: London Pan Books 1972Availability: Items available for loan: Engineering Library [Call number: 659.10973 FEM] (1).
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29.
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Fundamentals of advertising research
by FLETCHER, Alan D | Bowers, Thomas, A. Edition: 4th ed.Publisher: California Wadsworth pub. 1991Availability: Items available for loan: Management and Commerce [Call number: 659.1 FLE] (1).
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30.
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Hollywood hoopla: creating stars and selling movies in the golden age of hollywood / Robert S.Sennett
by SENNETT, Robert S. Publisher: New York Waston - Guptill Publi. 1998Availability: Items available for loan: Main Library [Call number: 791.43 SEN] (1).
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31.
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Ogilvy on advertising
by OGILVY, David. Publisher: Lonond Pan Original 1985Availability: Items available for loan: Management and Commerce [Call number: 659.1 OGI] (2).
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32.
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Principles of advertising: a global perspective / [by]Monlee Lee, Carla Johnson
by LEE, Monlee | Johnson, Carla. Publisher: New Delhi Viva books 2003Availability: Items available for loan: Management and Commerce [Call number: 659.1 LEE] (2).
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33.
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Promotional strategy: managing the marketing communications process / [by] James F.Engel, Martin R.Warshaw, Thomas C.Kinnear
by Engel, James F | Warshaw, Martin, R [Author] | Kinnear, Thomas, C [Author]. Edition: 7th ed.Publisher: Boston Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.82 ENG] (1).
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34.
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Strategic advertising campaigns
by Schultz, Don E. Edition: 4th ed.Publisher: Lincolnwood NTC Business Books 1995Availability: Items available for loan: Management and Commerce [Call number: 658.4 SCH] (2).
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35.
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Tested advertising methods / John Caples; revised by Fred E.Hahn; foreword by David Ogilvy
by Caples, John | Hahn, Fred E [Editor]. Edition: 5th ed.Publisher: New Jersey Pearson 1997Availability: Items available for loan: Management and Commerce [Call number: 659.13 CAP] (3).
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36.
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The Blueprint for strategic advertising: how critical thinking builds successful campaigns
by Berman, Margo. Publisher: New York Routledge; 2017Availability: Items available for loan: Management and Commerce [Call number: 659.111 BER] (2).
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37.
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The fundamentals of advertising / [by]John Wilmshurst
by WILMSHURST, John. Publisher: Oxford Butterworth-Heinemann 1998Availability: Items available for loan: Management and Commerce [Call number: 659.1 WIL] (1).
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38.
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Watch this listen up click here: inside the 300 billion dollar business behind the media you constantly consume
by Verklin, David | Kanner, Bernice. Publisher: New Jersey John Wiley 2007Availability: Items available for loan: Management and Commerce [Call number: 659.10973 VER] (2).
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39.
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Working solo sourcebook: essential resources for independent entrepreneurs. / [by]Terri Lonier.
by LONIER, Terri. Edition: 2nd ed.Publisher: New York John Wiley 1998Availability: Items available for loan: Management and Commerce [Call number: 650.016 LON] (1).
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40.
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World Wide Rave: creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott
by Scott, David Meerman. Publisher: New Jersey John Wiley 2009Availability: Items available for loan: Management and Commerce [Call number: 658.872 SCO] (1).
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