Principles of advertising: a global perspective / [by]Monlee Lee, Carla Johnson
By: LEE, Monlee | Johnson, Carla.
Publisher: New Delhi Viva books 2003Description: xvii, 355 p.ISBN: 8176494003.Subject(s): Advertising | Publicity (S. L)
DDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Reference (R)
|
Management and Commerce Science & Technology | R | 659.1 LEE (Browse shelf) | Available | 149224 | |
Books in Stacks (S)
|
Management and Commerce Science & Technology | S | 659.1 LEE (Browse shelf) | Available | 150243 |
Includes index.
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