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21. Marketing: the core

by KERIN, Roger A.

Publisher: Boston McGraw-Hill/ Irwin 2004Availability: Items available for loan: Management and Commerce [Call number: 658.8 KER] (1).

22. Promotional strategy: managing the marketing communications process / [by] James F.Engel, Martin R.Warshaw, Thomas C.Kinnear

by Engel, James F | Warshaw, Martin, R [Author] | Kinnear, Thomas, C [Author].

Edition: 7th ed.Publisher: Boston Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.82 ENG] (1).

23. Relationship selling and sales management

by JOHNSTON, Mark .W | Marshall, Greg, W.

Publisher: Boston McGraw-Hill/Irwin 2005Availability: Items available for loan: Management and Commerce [Call number: 658.81 JOH] (1).

24. Strategic marketing / David W. Cravens

by Cravens, David W.

Publisher: [S.l] Richard D. Irwin 0Availability: Items available for loan: Engineering Library [Call number: 658.8 CRA] (1).

25. Strategic marketing cases and applications /[by] David W.Cravens, Charles W.Lamb., Jr.

by CRAVENS, David W [Author] | LAMB, Charles W. Jr [Author].

Publisher: [New York] IRWIN 0Availability: Items available for loan: Management and Commerce [Call number: 658.8 CRA] (2).

26. Understanding consumer behavior / [by] J.Paul Peter, Jerry C.Olson

by PETER, J.Paul | Olson, Jerry C.

Publisher: Boston Irwin 1994Availability: Items available for loan: Management and Commerce [Call number: 658.8 PET] (1).

27. Consumer behavior and marketing strategy

by Peter, J Paul.

Edition: 2nd ed.Publisher: Boston Richard D. Irwin 1990Availability: Items available for loan: Management and Commerce [Call number: 658.8342 PET] (1).

28. Cases in European marketing management

by QUELCH, John A | Vandermerwe, Sandra | Kashani, Kamran.

Publisher: Illinois Irwin c1994Availability: No items available

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