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Cases in European marketing management

By: QUELCH, John A | Vandermerwe, Sandra | Kashani, Kamran.
Series: Irwin series in marketing. Publisher: Illinois Irwin c1994Description: xiii, 525 p.-.ISBN: 0-256-15722-7.Subject(s): Marketing management-EuropeDDC classification: 658.80094
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Includes index.

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