Understanding consumer behavior / [by] J.Paul Peter, Jerry C.Olson
By: PETER, J.Paul | Olson, Jerry C.
Series: The Irwin series in marketing. Publisher: Boston Irwin 1994Description: xv, 485 p.-.ISBN: 256122784.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 PET (Browse shelf) | Available | 133659 |
Includes glossary and index.
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