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1. Basic Marketing : a global managerial approach / [by] William D.Perreault, E.Jerome McCarthy

by Perreault, William D | McCarthy, E.Jerome.

Edition: 15th ed.Publisher: New Delhi Tata McGraw-Hill 2009Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (1). Items available for reference: Management and Commerce [Call number: 658.8 PER] (1).

2. Basic Marketing : a global managerial approach / William D.Perreault, E.Jerome McCarthy

by PERREAULT, William D | McCarthy, E.Jerome.

Edition: 15th ed.Publisher: Boston McGraw-Hill 2005Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (2). Items available for reference: Management and Commerce [Call number: 658.8 PER] (2).

3. Basic Marketing : a marketing stratege planning approach

by PERREAULT, William D., Jr | Cannon, Joseph P | McCarthy, E.Jerome.

Edition: 16th ed.Publisher: Boston: McGraw-Hill, 2008Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (1). Items available for reference: Management and Commerce [Call number: 658.8 PER] (1).

4. Essentials of marketing: a global managerial approach

by PERREAULT, William .D., Jr.

Edition: 8th ed.Publisher: Boston Irwin/McGraw-Hill 2000Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (2). Items available for reference: Management and Commerce [Call number: 658.8 PER] (2).

5. Essentials of marketing: a global managerial approach+CD-ROM / William D. Perreault., Jr, E. Jerome McCarthy

by PERREAULT, William .D., Jr | McCarthy, E. Jerome.

Edition: 10th ed.Publisher: Boston Irwin/McGraw-Hill 2006Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (1). Items available for reference: Management and Commerce [Call number: 658.8 PER] (1).

6. Essentials of marketing : a global-managerial approach / by] William D. Perreault., Jr., E.Jerome McCarthy

by PERREAULT, William D., Jr | McCarthy, E.Jerome.

Edition: 10th ed.Publisher: Boston McGraw-Hill 2006Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (1). Items available for reference: Management and Commerce [Call number: 658.8 PER] (1).

7. Fundamentals of Selling: customers for life

by Futrell, Charles M.

Edition: 7th ed.Publisher: Boston: McGraw - Hill, 2002Availability: Items available for loan: Main Library [Call number: 658.85 FUT] (1), Management and Commerce [Call number: 658.85 FUT] (1). Items available for reference: Main Library [Call number: 658.85 FUT] (2).

8. International marketing

by CATEORA, Philip R.

Edition: 12th ed.Publisher: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: Management and Commerce [Call number: 658.84 CAT] (1). Items available for reference: Management and Commerce [Call number: 658.84 CAT] (1).

9. International marketing /[by] Philip R.Cateora, John M.Hess

by CATEORA, Philip R | Hess, John M.

Edition: 3rd ed.Publisher: Illinois Tata McGraw-Hill 1977Availability: Items available for loan: Management and Commerce [Call number: 658.84 CAT] (3). Items available for reference: Management and Commerce [Call number: 658.84 CAT] (2).

10. Marketing / [by] Michael J.Etzel... [et al.]

by Etzel, M.J [et al].

Edition: 14th ed.Publisher: New Delhi Tata McGraw Hill 2010Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAR] (1). Items available for reference: Management and Commerce [Call number: 658.8 MAR] (1).

11. Marketing research: an applied orientation

by MALHOTRA, Naresh K.

Edition: 4th ed.Publisher: New Delhi Prentice-Hall 2005Availability: Items available for loan: Management and Commerce [Call number: 658.83 MAL] (1). Items available for reference: Management and Commerce [Call number: 658.83 MAL] (1).

12. A Study on evaluation of insurance marketing in Tamilnadu with special reference

by Supulakshmi,D.

Publisher: Tiruchirappa lli 2015Availability: Items available for reference: Main Library [Call number: 368 SUP] (1).

13. A Study on marketing strategies of commercial banks with special reference to Ma

by Maheswaran, M.

Publisher: Tiruchirappa lli 2016Availability: Items available for reference: Main Library [Call number: 332.12 MAH] (1).

14. Marketing mix of the products of SSI in Thanjavur District

by Parthiban, M.

Publisher: Adirampattia nm 2017Availability: Items available for reference: Main Library [Call number: 338.040954 PAR] (1).

15. Marketing of cotton in Perambalur district

by Sellam, V.

Publisher: Perambalur 2016Availability: Items available for reference: Main Library [Call number: 658.82 SEL] (1).

16. Consumer behavior in retail marketing of textiles industry in Pondicherry- a stu

by Soumady, V.R.

Publisher: Tiruchirappa lli 2016Availability: Items available for reference: Main Library [Call number: 677 SOU] (1).

17. A Study on cultivation and marketing of prawn culture in Tamilnadu with special

by Sasi,S.

Publisher: Tiruchirappa lli 2016Availability: Items available for reference: Main Library [Call number: 338.3 SAS] (1).

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