Basic Marketing : a marketing stratege planning approach
By: PERREAULT, William D., Jr | Cannon, Joseph P | McCarthy, E.Jerome.
Publisher: Boston: McGraw-Hill, 2008Edition: 16th ed.Description: xxxvii, 790 p.+ CD-ROM.ISBN: 007352980X; 9780073227092 (CD).Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 PER (Browse shelf) | NB199 | Available | 186304 | |
CD - Use in Library (PR)
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Main Library e- Resources Section | PR | 658.8 PER (Browse shelf) | 186304 | Not for loan | NB199 |
Includes glossary and index.
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