Essentials of marketing : a global-managerial approach / by] William D. Perreault., Jr., E.Jerome McCarthy
By: PERREAULT, William D., Jr | McCarthy, E.Jerome.
Publisher: Boston McGraw-Hill 2006Edition: 10th ed.Description: xl, 638 p.+CD-ROM.ISBN: 72935898; 0072964642 [CD].Subject(s): MarketingDDC classification: 658.8| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.8 PER (Browse shelf) | NB790 | Available | 183020 | |
CD - Use in Library (PR)
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Main Library e- Resources Section | PR | 658.8 PER (Browse shelf) | 183020 | Not for loan | NB790 |
Includes glossary and index.
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