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1. A MSCIM study text: customer communications in marketing certificate paper 2 /

Edition: 2nd ed.Publisher: London 2000Availability: Items available for reference: Management and Commerce [Call number: 658.8 CHA] (1).

2. Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch

by Belch George E | Belch, Michael, A.

Edition: 6th ed.Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (1).

3. Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani

by BELCH, George E | Belch, Michel, A | Purani, Keyoor | Belch, Michael A | Purani, Keyoor.

Edition: 7th ed.Publisher: New Delhi Tata McGraw-Hill 2007Availability: Items available for loan: Main Library [Call number: 658.82 BEL] (1), Management and Commerce [Call number: 658.82 BEL] (1).

4. Advertising and promotion: an integrated marketing communications perspective / [by]George E.Belch, Michael A.Belch

by Belch, George E | Belch, Michael A.

Edition: 5th ed.Publisher: Boston McGraw-Hill/ Irwin 2001Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (2).

5. Advertising and promotion: an integrated marketing communications perspective

by Belch, George E | Belch, Michel, A.

Edition: 4th ed.Publisher: Boston McGraw-Hill/Irwin 1998Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (7).

6. CIM study text: integrated marketing communications diploma paper 9 /

Edition: 2nd ed.Publisher: London BPP Pub. 2000Availability: Items available for reference: Management and Commerce [Call number: 658.8 CHA] (3).

7. Integrated marketing communications

by SCHULTZ, Don E.

Publisher: Lincolnwood NTC Pub. 1993Availability: Items available for loan: Management and Commerce [Call number: 658.8 SCH] (2).

8. Integrated marketing communications 1999-2000 / Tony Yeshin

by Chartered Indtitute of Marketing | Yeshin, Tony.

Publisher: New Delhi Viva Books 1999Availability: Items available for loan: Management and Commerce [Call number: 658 CHA] (1). Items available for reference: Management and Commerce [Call number: 658 CHA] (1).

9. International marketing communications

by Roth, Robert F.

Publisher: Chicago Crain Books 1982Availability: Items available for loan: Management and Commerce [Call number: 658.848 ROT] (1).

10. Marketing communications: an integrated approach / [by]P.R. Smith, Jonathan Taylor

by SMITH, P.R | Taylor, Jonathan.

Edition: 3rd ed.Publisher: New Delhi Kogan page 2003Availability: Items available for loan: Management and Commerce [Call number: 658.802 SMI] (1).

11. Marketing communications: integrating offline and online with social media

by Smith, P.R.

Edition: 5th ed.Publisher: London Kogan Page 2011Availability: Items available for loan: Main Library [Call number: 658.8 SMI] (1). Checked out (1).

12. Marketing communications: interactivity, communities and content

by Fill, Chris.

Edition: 5th ed.Publisher: Harlow Prentice Hall 2009Availability: Items available for loan: Main Library [Call number: 658.8 FIL] (1), Management and Commerce [Call number: 658.8 FIL] (1).

13. Promotional feats: the role of planned events in the marketing communications mix

by Soares, Eric J.

Publisher: New York Quorum Books 1991Availability: Items available for loan: Management and Commerce [Call number: 658.82 SOA] (1).

14. Promotional strategy: managing the marketing communications process / [by] James F.Engel, Martin R.Warshaw, Thomas C.Kinnear

by Engel, James F | Warshaw, Martin, R [Author] | Kinnear, Thomas, C [Author].

Edition: 7th ed.Publisher: Boston Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.82 ENG] (1).

15. Promotional strategy: managing the marketing communications process

by ENGEL, James F.

Edition: 8th ed.Publisher: Boston McGraw-Hill 1994Availability: Items available for loan: Management and Commerce [Call number: 658.8 ENG] (2).

16. Successful marketing communications: a practical guide to planning and implement

by ACE, Cathy.

Publisher: Oxford ButterWorth- Heinemann 2001Availability: Items available for loan: Management and Commerce [Call number: 658.8 ACE] (2).

17. Communications for social marketing: a study in family planning / [by] Labdhi Bhandari

by BHANDARI, Labdhi.

Publisher: Delhi Macmillan 1978Availability: Items available for loan: Main Library [Call number: 306.7 BHA] (1).

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