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1.
Consumer behavior / by Roger D. Blackwell, Paul W. Miniard and James F. Engell

by BLACKWELL, Roger D | Miniard, Paul W | Engell, James F.

Edition: 9th ed.Publisher: New Delhi Vikas pub. 2003Availability: Items available for loan: Main Library [Call number: 658.8342 BLA] (1).

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2.
Consumer behavior and managerial decision making / [by]Frank R.Kardes

by KARDES, Frank R.

Edition: 2nd ed.Publisher: New Delhi Prentice-Hall 2002Availability: Items available for loan: Management and Commerce [Call number: 658.8342 KAR] (1).

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3.
Consumer behaviour and consumption patterns / [by] Prabhat K. Pankaj

by PANKAJ, Prabhat K.

Publisher: New Delhi Deep & Deep pub. 1998Availability: Items available for loan: Main Library [Call number: 339.4 PAN] (2).

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4.
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Decision-making for consumers: an introduction to consumer economics / E.Scott Maynes

by Maynes, E. Scott.

Publisher: New York Macmillan 1976Availability: Items available for loan: Main Library [Call number: 640.73 SOC] (1).

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5.
Hidden in Plain Sight: how to find and execute your company's next big growth strategy / Erich Joachimsthaler

by JOACHIMSTHALER, Erich.

Publisher: Boston Harvard Business School Press 2007Availability: Items available for loan: Management and Commerce [Call number: 658.406 JOA] (1).

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6.
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Kids as Customers: A Handbook of Marketing to Children

by McNeal, James U.

Publisher: New York Lexington Books 1992Availability: Items available for loan: Management and Commerce [Call number: 658.8 MCN] (1).

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7.
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Model business plans for product businesses / [by] William A. Cohen

by COHEN, William A.

Publisher: New York John Wiley 1995Availability: Items available for loan: Management and Commerce [Call number: 658 COH] (2).

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8.
The End of Corporate Imperialism / C. K. Prahalad, Kenneth Lieberthal

by PRAHALAD, C.K.

Publisher: Boston Harvard Business Press 2008Availability: Items available for loan: Management and Commerce [Call number: 658.84 PRA] (4).

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9.
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why people buy

by O'Shaughnessy, John.

Publisher: New York Oxford University Press 1987Availability: Items available for loan: Management and Commerce [Call number: 658.8342 OSH] (1).

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10.
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Consumption behavior and the effects of government fiscal policies

by Mariger, Randall P.

Publisher: London Harvard University press 1986Availability: Items available for loan: Main Library [Call number: 339.47 MAR] (1).

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