Consumer behavior and managerial decision making / [by]Frank R.Kardes
By: KARDES, Frank R.
Publisher: New Delhi Prentice-Hall 2002Edition: 2nd ed.Description: xviii, 457 p.ISBN: 8120322215.Subject(s): Consumers | Management
| Decision makingDDC classification: 658.8342
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
|
Management and Commerce Science & Technology | S | 658.8342 KAR (Browse shelf) | Available | 152255 |
Includes glossary, reference & index.
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