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Contemporary advertising / [by] Courtland L.Bovee, William F.Arens

Series: The Irwin series in marketing. Publisher: Boston Irwin 1992Edition: 4th ed.Description: xxxi, 718 p.ISBN: 025609196X.Subject(s): AdvertisingDDC classification: 659.1

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	659.1 BOV (Browse shelf)	Available		145940

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Glossary: p. G 1-G 22; Index: p. I 1-I 16

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