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1. Contemporary advertising / [by] Courtland L.Bovee, William F.Arens

by Bovee, Courtland L | Arens, William F.

Edition: 4th ed.Publisher: Boston Irwin 1992Availability: Items available for loan: Management and Commerce [Call number: 659.1 BOV] (1).

2. International marketing

by CATEORA, Philip R.

Edition: 9th ed.Publisher: Chicago Richard D.Irwin 1996Availability: Items available for loan: Management and Commerce [Call number: 658.84 CAT] (1).

3. Strategic marketing / David W. Cravens

by Cravens, David W.

Publisher: [S.l] Richard D. Irwin 0Availability: Items available for loan: Engineering Library [Call number: 658.8 CRA] (1).

4. Understanding consumer behavior / [by] J.Paul Peter, Jerry C.Olson

by PETER, J.Paul | Olson, Jerry C.

Publisher: Boston Irwin 1994Availability: Items available for loan: Management and Commerce [Call number: 658.8 PET] (1).

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