Bovee, Courtland L. Arens, William F.
Contemporary advertising / [by] Courtland L.Bovee, William F.Arens - 4th ed. - Boston Irwin 1992 - xxxi, 718 p. - The Irwin series in marketing .
Glossary: p. G 1-G 22; Index: p. I 1-I 16
025609196X
Advertising
659.1 / BOV
Contemporary advertising / [by] Courtland L.Bovee, William F.Arens - 4th ed. - Boston Irwin 1992 - xxxi, 718 p. - The Irwin series in marketing .
Glossary: p. G 1-G 22; Index: p. I 1-I 16
025609196X
Advertising
659.1 / BOV