Classic failures in product marketing: marketing principles violations and how t
By: Hendon, Donald W.
Publisher: Chicago NTC Business Books 1992Description: ix, 205 p.ISBN: 844234583.Subject(s): Product managementDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 HEN (Browse shelf) | Available | 235741 |
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