Normal view MARC view ISBD view

Basic Marketing : (Record no. 5275)

000 -LEADER
fixed length control field	00643nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230531155221.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	007352980X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780073227092 (CD)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	PER
DDC Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	PERREAULT, William D., Jr.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Cannon, Joseph P.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	McCarthy, E.Jerome
245 ## - TITLE STATEMENT
Title	Basic Marketing :
Remainder of title	a marketing stratege planning approach
250 ## - EDITION STATEMENT
Edition statement	16th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston:
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	2008
300 ## - PHYSICAL DESCRIPTION
Extent	xxxvii, 790 p.+ CD-ROM
500 ## - GENERAL NOTE
General note	Includes glossary and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Full call number	Accession Number	Date last seen	item type
				Management and Commerce	Main Library	e- Resources Section	2018-07-12	Asia Foundation donation	250.00	658.8 PER	NB199	2021-08-11	CD - Use in Library (PR)
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-12	Asia Foundation donation	500.00	658.8 PER	186304	2018-07-12	Books in Stacks (S)

UOJ Online