PERREAULT, William D., Jr. Cannon, Joseph P. McCarthy, E.Jerome
Basic Marketing : a marketing stratege planning approach - 16th ed. - Boston: McGraw-Hill, 2008 - xxxvii, 790 p.+ CD-ROM
Includes glossary and index.
007352980X 9780073227092 (CD)
Marketing management
658.8 / PER
Basic Marketing : a marketing stratege planning approach - 16th ed. - Boston: McGraw-Hill, 2008 - xxxvii, 790 p.+ CD-ROM
Includes glossary and index.
007352980X 9780073227092 (CD)
Marketing management
658.8 / PER