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Understanding consumer behavior / [by] J.Paul Peter, Jerry C.Olson

Series: The Irwin series in marketing. Publisher: Boston Irwin 1994Description: xv, 485 p.-.ISBN: 256122784.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 PET (Browse shelf)	Available		133659

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Previous	658.8 PER Essentials of marketing: a global managerial approach	658.8 PET A Preface to marketing management	658.8 PET A Preface to marketing management	658.8 PET Understanding consumer behavior /	658.8 PHI International marketing strategy: analysis, development and implementation	658.8 PHI International marketing strategy: analysis, development and implementation	658.8 PIE British financial markets and institutions: an international perspective	Next

Includes glossary and index.

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