Strategic marketing cases and applications /[by] David W.Cravens, Charles W.Lamb., Jr.
By: CRAVENS, David W [Author] | LAMB, Charles W. Jr [Author].
Series: Irwin series in marketing. Publisher: [New York] IRWIN 0Description: xix, 648 p.-.ISBN: 256029369.Subject(s): Marketing managementDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 CRA (Browse shelf) | Available | 96011 | |
Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 CRA (Browse shelf) | Available | 95974 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser
Includes appendixes.
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